Social Media and Lead Generation for Mortgage Loan Originators

You’ll discover proven free lead generation strategies that don’t require large marketing budgets, including leveraging social media platforms, creating valuable content that attracts prospects, and optimizing traditional tactics like open house sign-up sheets and referral programs. These low-cost methods can deliver surprisingly powerful results when executed strategically.

Take your lead generation to the next level by designing and launching profitable paid advertising campaigns across Google, Facebook, and Instagram. You’ll learn how to target the right audiences, craft compelling ad messaging, and optimize your spending to maximize return on investment.

Master the technical skills that convert casual website visitors into qualified mortgage prospects through high-converting landing pages and compelling lead magnets. You’ll understand the psychology and mechanics of effective conversion optimization—critical skills that multiply the value of every marketing dollar you invest.

Finally, you’ll implement tracking systems that reveal which lead sources actually generate closed loans and which drain your budget. By measuring and optimizing your ROI across all channels, you’ll focus your time and resources on the marketing strategies that deliver real business results.

By course completion, you’ll have a diversified, data-driven lead generation system that keeps your pipeline full and your business growing.